Mashangying, or Winwin-Inc.com, recently announced the completion of Series A+ round financing led by Challenjers Capital, raising tens of millions of yuan.
Established in 2016, Winwin-Inc.com started its business from code scanning payment, providing integrated payment solutions for various service providers including ERP manufacturers and payment company agents. Meanwhile, it accumulated store receipt data through cash register plug-ins.
In 2018, Winwin-Inc.com received 20 million yuan in its Series A round of financing led by Cheetah Mobile, followed by Sinovation Ventures and 58.com.
According to Wang Jieqi, founder and CEO of Winwin-Inc.com, the company was targeted to be China's Nielsen. Currently, the company has two categories of customers, one from the offline retailers, and the other from FMCG brands.
Besides, Winwin-Inc.com also serves customers from the emerging brands such as Yuanqisenlin, or Genki Forest, one of the fastest-growing beverage brands in China, which uses Winwin-Inc data radar service to monitor the performance and market shares of various products in the offline stores in real time.
Wang Jieqi said that the company would employ more high-quality talents after this round of financing, in order to improve its products. Besides, the company will also increase investments in developing more chain retailer clients.