On September 5th, Boqii Pet and China Animal Husbandry Group held a strategic cooperation signing ceremony at Boqii Pet’s headquarter in Shanghai, agreeing to cooperate and share the information of pet market, the ways to optimize technology and develop process, and the mode to expand business.
In addition, the two parties have also formulated detailed development agreements in the fields of pet medical, channel construction, brand promotion and co-branding, warehousing and logistics, and industrial capital cooperation.
Founded in 2008, Boqii Pet’s current business covers online pet communities, omni-channel sales networks, self-owned brands and membership development.
China Animal Husbandry Group focuses on providing animal health care products and services, ranking first in the domestic veterinary biological drug market and second in the domestic high-end feed sector.
Boqii Pet and China Animal Husbandry Group are going to jointly create China’s domestic pet food and medical brands, where the latter mainly provides support in the R&D, technology and global industrial chain, and Boqii Pet provides market data, operation team, and full-scene sales channels.
In addition to the business-level cooperation, they will also collaborate in finding scarce and high investment projects in the upstream and downstream of the pet industry chain on a global scale.