Years ago, lunch boxes were a necessity for college students. With these lunch boxes, they queued for half an hour and ate in just ten minutes. Now, all they need to order food is a smart phone with a takeaway appinstalled.
According to ele.me, a leading online food delivery service platform in China, there are more than 500 college canteens in 100 cities across the country, that have partnered up with ele.me to provide food delivery service.
In addition to school cafeterias, many restaurants around colleges and universities have also joined ele.me's “Ten Billion Subsidies” project to provide coupons to the students while ordering takeout on the platform.
Ele.me also has launched a promotion activity to celebrate the school opening day. This helps college users save up to 15 yuan and enjoy special fruit discounts of at least 1 yuan while ordering on the platform.
At the beginning of the new semester in September, Zhejiang University, Southwest Jiaotong University, Jincheng College of Sichuan University, Beijing Normal University and Zhuhai College - all have the intention to cooperate with ele.me.
Whether in the teaching building or in the dormitory building, food from the canteen can be delivered on demand within 20 minutes.
The person in charge of ele.me said that the “ten billion subsidies” coupons could attract young users, especially college students. Ele.me has also cooperated with students' favorite restaurants of spicy hot pot, milk tea, hamburger, pizza, etc., to light up their enthusiasm for consumption.
In addition, the launch of the food delivery platform on campus also creates employment opportunities for the students. Ele.me adopts two forms of delivery on campus: one delivered by the merchants and the other delivered by the students. This provides part-time jobs for those students who need to earn money.