On August 24, Zheng Hongyan, Vice President of JD.com Group and President of the JD.com’s Xintonglu Department that was in charge of the omni-channel retail business, announced that the JD Xintonglu would upgrade its cooperation with the supermarkets on JD.com in three aspects including venue layout, omni-channel supply and uni marketing, to boost sales in all channels with the partners of the upstream and downstream.
After nearly 5 years of development, the JD Xintonglu has grown into a B2B and B2C intelligent platform that connects online and offline, covering omni-channels and multiple scenarios, which complements the scenarios of JD.com’s business.
At present, the JD Xintonglu platform has covered more than 300 cities, and more than 32,000 townships with over one million small and medium-sized stores settled in.
It has deployed six-in-one stores in multiple scenarios such as the convenience stores, tobacco hotels, maternal and children’s stores, and unmanned shelves. In addition, it has realized the dual upgrade of store service standards and consumer experience.
Among the scenarios, JD.com’s convenience store has completed the construction of the ‘chain operation management system’, which leads the industry in China.