On July 30, Lazada launched a "fast-track" plan to help Chinese SMEs to go overseas. It aims to incubate 3,000 small and medium-sized businesses with a monthly turnover of 100,000 yuan in the next six months.
It mainly provides support for vertical industries addressing the idiosyncrasies of different markets in Southeast Asia.
According to this "fast-track" plan, Chinese small and medium businesses can quickly open stores and adopt a class incubation system. Through online selection, training, and resource support, businesses can grow rapidly and increase sales in the local vertical market.
The fast-track plan is the first to be implemented in sub-industries in Thailand, Malaysia, and Vietnam.
Since Alibaba restarted the Chunlei Plan in April this year, a project that should help the country's small and medium businesses recover quicker, Lazada has launched three supporting policies to reduce freight costs, speed up logistics, and incubate new businesses to help domestic SMEs expand their sales in Southeast Asia .
At present, Lazada has incubated more than 1,000 high-quality Chinese merchants for going global, of which 80% are new merchants.