Huoyan Cloud, a MarTech service provider targeted To B enterprises, recently has received 50 million yuan in its Series A round of financing, which was led by ECC Capital, and followed by GSR United Capital and Ameba Capital. The Ameba Capital once again increased its holdings.
Prior to this round, Huoyan Cloud received angel round investment from Tiantian Investment and Stream Hill Angels, and PreA round from Ameba Capital.
According to Zhang Lupeng, founder of Huoyan Cloud, the funds from Series A round will be mainly used for product development and marketing team construction.
Founded in January 2016, Huoyan Cloud provides services to help the enterprises attract more customers by predicting sales leads and conduct automated marketing based on big data.
Currently, the company serves many listed companies and unicorn companies including Alibaba Cloud, Tencent Cloud, Baidu, Liepin, Zhilian, JD Finance, Xiaoshouyi, BearRental, Nashwork, and etc.
To better meet enterprises’ needs, Huoyan Cloud has formed a product architecture that combines data with marketing, namely, the “ZoomInfo + Marketo” model. Driven by this mode, Huoyan Cloud can offer proactive marketing solutions to bring in more customers for enterprises, which is based on the ABM technology.
After years of accumulation, Huoyan Cloud has obtained the portraits of tens of millions of corporates and people. By automatically identifying the targets from its database, Huoyan Cloud can track the user behavior trajectories, analyze their intentions, and automatically transform the marketing based on strategies.